DSP GROEP

DSP Groep is a Dutch consultancy and research agency focused on social safety, health, healthcare, and the public domain. Through policy research, strategic advice, and hands-on project support, they help organisations develop, implement and evaluate well-founded policies. Their approach combines analytical depth with years of practical experience — translating complex societal questions into clear, workable solutions for the future.

Multitude was asked to develop a new identity for them, something showing their view and focus towards solutions and the future, but also someting that translates well to a large number of applications (they publish a lot of publications and presentations), and something that works well in both static applications and in motion.

Starting from notions of perspective, space and a different point of view, the concept of a shifting paradigm (or a growing window) was developed into an identity and a generative design system with a visual language that is able to shift, adapt and grow as well.

Using shape and countershape of the letterforms as literal windows, we developed both a static logo and a variable version of the logo aimed at both motion design and generative design for various applications.

In collaboration with Andrea Vendrik (concept) and Aidan Wyber (creative coding).