LOADING
Loading could be explained as video made with a game engine
Technique, narrative and references
Loading has perhaps been best explained as:
‘A clever appropriation of technique, narrative and references, which plays with the absurdity and serious issues of today’s consumer society. The project is an excellent example of the abilities and changing role of the designer today; the designer as initiator, editor, thinker and responsible creator.’
— Niels Schrader and Roosje Klap
Department award
Loading was made as final part of the Graphic Design bachelor course at the KABK. Loading was awarded with the Graphic Design Department Award 2014. Loading was presented at Stroom Den Haag as part of the annual Nieuwe Lichting event organised by Zefir Zeven. Loading was part of the ‘Our Future Utopia’ exhibition at the Dutch Design Week 2015 in Eindhoven. Loading was part of the ‘Everything is Political, the Politics of Gaming’ group exhibition at the Nieuwe Vide in Haarlem. Loading has music by Daan Herweg. Loading has seagulls by Eelke Dekker.
Fonts used
https://www.paratype.com/fonts/pt/din-condensed