Key Element is a record label, music production company and recording studio founded (and built) by jazz pianist and composer Daan Herweg. Being asked to design a clean and simple logo to unify his broad range of services, the essence – or key element – his grand piano, formed the inspiration for the logo. In addition a set of small capitals was designed to set the wordmark and accompanying text. Logo and small caps are combined in one font, providing ease of use across various environments.
MUSIC AND POETRY
For the very first release by Key Element records see: Lucid Musings. Since 2018 Key Element also publishes poetry. See also: Lavendel en rozemarijn en/of de verrassing zit in de herhaling.