KEY ELEMENT

Logo and set of small capitals for record label/ music studio

Jazz pianist and composer

Key Element is a record label, music production company and recording studio founded (and built) by jazz pianist and composer Daan Herweg. Being asked to design a clean and simple logo to unify his broad range of services, the essence – or key element – his grand piano, formed the inspiration for the logo. In addition a set of small capitals was designed to set the wordmark and accompanying text. Logo and small caps are combined in one font, providing ease of use across various environments.

KE logo
KE Small Caps Regular overview
KE logo on side of cd cover
Sample text set in KE Small Caps Regular
Example 1; showing use of logo and small caps
Example 2; showing use of logo and small caps
KE logo on back of cd cover

Jazz pianist and composer

Key Element is a record label, music production company and recording studio founded (and built) by jazz pianist and composer Daan Herweg. Being asked to design a clean and simple logo to unify this broad range of services, the essence – or key element – his grand piano, formed the inspiration for the logo. In addition a set of small capitals was designed to set the wordmark and accompanying text.

Daan Herweg

Key Element is a record label, music production company and recording studio founded (and built) by jazz pianist and composer Daan Herweg. Since 2018 Key Element also publishes books. You can order the album Lucid Musings right here.

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