A music venue in Utrecht
The people of Silees Workshop were working on the complete re-styling of a music venue in Utrecht; De Helling (The Slope). Based on their initial ideas and sketches for both interior and identity, I was asked to explore possible directions for graphic design. Many things were still undecided (typeface for example), leaving me with a lot of freedom for exploration. The logo however was already loosely defined; a sliced H referencing the meaning of the word Helling. Based on this slice (angle) an isometric grid was created in combination with a typographic grid, resulting in a flexible and scalable design system.
Commissioned by Silees Workshop
The typographic grid is designed so it works for both A2 or A3 format, but also scaled down to A4 format for internal and external communications, guidelines or a calamity plan. The isometric grid fits perfectly on the typographic grid and is intended as a design tool. It can be used for illustration or creating graphic elements but it also amplifies the logo, making the angle a more integrated part of the whole identity.
Commissioned by Silees Workshop. Note: the examples shown here are simply that, examples. They do not communicate or promote any event held or hosted by De Helling.