ANIMATION

Part of being creative and part of my process is experimentation and trying new tools. Animation software and 3D software are of growing interest, especially when those start to bleed into and mix with more conventional design approaches or technology. What if an idenity is fluid or in motion? What are its emotions? Can we translate that into a design space or conditional design system? Why are logos static? Anf what if I start from motion and use software or code to generate an identity or static assets?

Letters, language, type and typography are also part of what I love and do, mixing those with animation and 3D software (and variable font technology) not only seems logical, but also forms a playground for experimentation and exploration.

Shown here are some of those experiments and sketches, but also challenges like making a short animation within the hour (for 36 Days of Type), as well as some work for clients (SamenSpraak and Fonds Kwadraat were made at Multitude) or messing around with animated data visualisation.

Would recommend: Cavalry (free) and Blender (open source).